If everyone could take in just one shelter animal, there wouldn’t be any more shelters. So how do you get more people to decide to adopt? Photographer Amol Jadhav and art director Pranav Bhide paired up in hopes of inspiring more people to adopt. By combining their talents they created this powerful campaign for World For All Animal Care And Adoptions in Mumbai.

The campaign’s message: “There’s always room for more. Adopt.” The advertisements were used to help spread awareness about an upcoming adoption event, and to show there’s room in every household for a new four-legged family member.

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The campaign was a huge success! This year’s event drew in 150% more people than last year’s event. Plus, 42 pets were adopted.

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The talented duo relied on clever lighting and framing tactics to create this series of portraits that showcase two images in one, making the most pawesome optical illusions ever!

The artists positioned their subjects just so to create the shape of an animal between them. Their idea become a reality when they shinned a bright backlight with a gentle fill light in the front.

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